Recruitment & Camp

In effort to encourage to participation and signups, we worked on recruitment campaigns focused on showing the Girl Scout pillars. The pillars include outdoors, friendship, life skills, STEM, and entrepreneurship.  

The branding of the 2024 recruitment campaign is meant to reflect current trendy designs for youth, including checkered patterns, fun animals, and bright colors.

Programs Used: Photoshop, Illustrator, Canva